University of Zagreb, Faculty of Agriculture

Marina Tomić Maksan, PhD

Marina Tomić Maksan, PhD

Department of Marketing in Agriculture
Office location: 5th Pavilion, 3rd Floor
phone: +385 1 239 3787
e-mail: matomic ( at ) agr.hr

Academic qualifications

  • 2012 - 2016: PhD
    Application of Theory of Planned Behaviour in Ethnocentric Buying Behaviour
  • 2008 - 2010: Master of enginnering in Agribusiness and rural development
    University of Zagreb Faculty of Agriculture
    Risk Management Zdenka dairy products ltd
  • 2005 - 2008: Bachelor in Engineering of agricultural economics
    University of Zagreb Faculty of Agriculture
    Risk analysis and economic food safety - dairy farm case study

Employment and work experience

  • 2011 - : University of Zagreb Faculty of Agriculture
    2017: postdoctoral researcher
    2011-2017: assistant

Teaching

Research interests

  • marketing
  • consumer behaviour
  • e-marketing
  • direct sale

Training and research experience

  • 26. 06. 2017. - 30. 06. 2017.: Czech University of Life Sciences Prague, Faculty of Economics and Management (mixed)
  • 05. 12. 2016. - 09. 12. 2016.: Technical University of Munich (teaching)
  • 14. 11. 2016. - 25. 11. 2016.: Norwegian University of Life Sciences (scientific)
  • 21. 09. 2015. - 23. 09. 2015.: University of Hohenheim (teaching)
  • 01. 04. 2015. - 30. 04. 2015.: University of Agricultural Sciences Vienna, Institute of Agricultural Economics (mixed)
  • 18. 03. 2015. - 25. 03. 2015.: European Association of Agricultural Economists (EAAE) (expert)
  • 15. 06. 2014. - 21. 06. 2014.: Aarhus University, Department of Business Administration (mixed)
  • 01. 05. 2013. - 31. 05. 2013.: University of Agricultural Sciences Vienna, Institute of Agricultural Economics (mixed)

Projects

scientific

Title Funding Status
Sustainable food chains through public policies: the cases of the EU quality policy and of public sector food procurement Horizon 2020 in progress
Zadovoljstvo potrošača kupnjom svježeg mesa na domaćem tržištu Sveučilište u Zagrebu in progress
Zadovoljstvo potrošača kupnjom svježeg voća i povrća na domaćem tržištu Sveučilište u Zagrebu finished
Doprinos državnih potpora ekonomskoj održivosti obiteljskih pojoprivrednih gospodarstava Sveučilište u Zagrebu finished
Zadružno organiziranje mladih poljoprivrednika u jačanju konkurentnosti poljoprivrede MZO finished

expert

Title Funding Status
Razvoj agro-turizma u Dubrovačko-neretvanskoj županiji Suradnja s tijelima uprave finished

teaching

Title Funding Status
Lifelong Learning for Sustainable Agriculture in Alps-Adriatic Region Other finished
Transferring Methods for Validation of Informal Learning to VET Institutions in the Field of Sustainable Agriculture Other finished

Publications

Bibliography (CROSBI): https://bib.irb.hr/lista-radova?autor=329235

Google Scholar: https://scholar.google.hr/citations?user=GvrIeToAAAAJ&hl=hr