University of Zagreb, Faculty of Agriculture

Prof. Marija Cerjak, PhD

Prof. Marija Cerjak, PhD

Department of Marketing in Agriculture
Office location: 5th Pavilion, 3rd Floor
phone: +385 1 239 3739
e-mail: mcerjak ( at ) agr.hr
Languages: Croatian, English, Italian
Consultations: as agreed

Academic qualifications

  • 2005 - 2007: Executive MBA Training in Agribusiness and Commerce
    University of Zagreb Faculty of Agriculture
    Marketing of products with protected geographical indications in Croatia
  • 2001 - 2005: PhD
    University of Zagreb Faculty of Agriculture
    Comparison of verbal conjoint analysis and conjoint analysis with tasting
  • 1998 - 2005: MSc
    University of Zagreb Faculty of Agriculture
    Determinants of purchase behaviour of fruits and vegetables consumers
  • 1993 - 1998: BSc
    University of Zagreb Faculty of Agriculture
    Fodder market in Croatia

Employment and work experience

  • 1998 - : University of Zagreb Faculty of Agriculture
    1998 - 2006 - research assistant
    2006 - 2011 - assist. prof.
    2011 - 2016 - assoc. prof.
    2016 - - full prof.

Teaching

Research interests

  • Marketing of agricultural products
  • Market research
  • Consumer behavior
  • Regional and rural development

Training and research experience

  • 08. 04. 2016. - 29. 04. 2016.: University of Zagreb Faculty of Agriculture (teaching)
    Raising the quality of the higher education performance
  • 21. 09. 2015. - 23. 09. 2015.: University of Hohenheim, Germany (teaching)
    Didactic training
  • 06. 12. 2011. - 07. 03. 2011.: University of Zagreb (teaching)
    Workshop for tutors – Professionalization of PhD supervision
  • 10. 09. 2010. - 15. 12. 2017.: InWent (Capacity Building International) Internationales Bildungszentrum Leipzig-Zschortau, Germany (expert)
    Seminar „Regional marketing: branding of products and region”
  • 15. 08. 2010. - 29. 08. 2010.: University of Georgia, USA (mixed)
    Cochran fellowship (USDA) – Agricultural trade policy
  • 02. 05. 2005. - 29. 07. 2005.: University of Hohenheim, Germany (mixed)
    Study stay
  • 20. 09. 2004. - 01. 10. 2004.: UniAdrion, Virtual University of the Adriatic-Ionic Basin (mixed)
    3nd summer school: Training on “International Cooperation and Sustainable Development of Agricultural, Environmental and Rural Systems”, Tirana, Albania
  • 09. 08. 2004. - 27. 08. 2004.: Iowa State University, Ames, Iowa, USA (mixed)
    Cochran fellowship (USDA) – School of Agricultural Banking, Credit and Finance
  • 01. 09. 2003. - 12. 09. 2003.: UniAdrion, Virtual University of the Adriatic-Ionic Basin (mixed)
    2nd summer school “International Cooperation and Sustainable Development of Agricultural, Environmental and Rural Systems”, Cervia, Italy
  • 24. 03. 2003. - 28. 03. 2003.: Mediterranean agronomic institute of Zaragoza, Zaragoza, Španjolska (mixed)
    Seminar: Traceability and food labelling: meeting food-safety and market requirements
  • 02. 09. 2002. - 13. 09. 2002.: UniAdrion, Virtual University of the Adriatic-Ionic Basin (mixed)
    1st summer school “International Cooperation and Sustainable Development of Agricultural, Environmental and Rural Systems”, Cervia, Italy
  • 03. 02. 2002. - 28. 06. 2002.: Università di Bologna, Facoltà di Agraria, Dipartimento di Economia e Ingegneria Agrarie, Bologna, Italy (mixed)
    Study stay - scholarship of the Italian Ministry of Foreign Affairs
  • 01. 02. 2000. - 30. 06. 2000.: Bodenkultur Universität, Institut für Agrarmarketing, Vienna, Austria (mixed)
    Study stay - ÖAD scholarship
  • 01. 12. 1999. - 29. 12. 1999.: Czech University of Agriculture, Prague, Czech Republic (mixed)
    CEEPUS scholarship - study stay
  • 04. 07. 1999. - 16. 07. 1999.: Bodenkultur Universität, Institut für Agrarmarketing, Vienna, Austria (mixed)
    CEEPUS scholarship - a studytrip (Hungary, Slovakia, Poland, Czech Republic, Austria, Slovenia, Croatia) on Agriculture and Agriculture Management, comparison of situations in the visiting countries

Projects

scientific

Title Funding Status
Diversity of local big breeds and production systems for high quality traditional products and sustainable pork chains Horizon 2020 in progress
Zadovoljstvo potrošača kupnjom svježeg mesa na domaćem tržištu Sveučilište u Zagrebu in progress
Agro-economic policy analysis of the new member states, the candidate states and the Countries of Western Balkan EU programi finished
Zadovoljstvo potrošača kupnjom svježeg voća i povrća na domaćem tržištu Sveučilište u Zagrebu finished
Doprinos državnih potpora ekonomskoj održivosti obiteljskih pojoprivrednih gospodarstava Sveučilište u Zagrebu finished
Obilježja izravnih kanala prodaje poljoprivredno-prehrambenih proizvoda - rizici i potrebne investicije za njihovo uspješno funkcioniranje MZO finished
Zadružno organiziranje mladih poljoprivrednika u jačanju konkurentnosti poljoprivrede MZO finished

expert

Title Funding Status
Razvoj agro-turizma u Dubrovačko-neretvanskoj županiji Suradnja s tijelima uprave finished

teaching

Title Funding Status
Internationalizing CASEE network by introducing innovative mobility activities and defining quality criteria Other in progress
Lifelong Learning for Sustainable Agriculture in Alps-Adriatic Region Other finished
Transferring Methods for Validation of Informal Learning to VET Institutions in the Field of Sustainable Agriculture Other finished

Publications

Bibliography (CROSBI): http://bib.irb.hr/lista-radova?autor=245190

Google Scholar: https://scholar.google.com/citations?user=NFh3yOgAAAAJ&hl=en

Other professional activities

  • 2017 - 2017: Huazhong Agricultural University, China
    Erasmus + teaching scholarship
  • 2016 - 2016: University of Natural Resources and Life Sciences, Vienna Austria
    Member of a committee for a PhD thesis evaluation and the final exam
  • 2016 - 2016: Czech University of Life Sciences Prague, Prague, Czech Republic
    Erasmus + teaching scholarship
  • 2016 - 2016: University of Bologna, Bologna, Italy
    Academic lecturing mobility
  • 2015: University of Zagreb Faculty of Agriculture
    Programme coordinator for the Executive MBA Program in Agribusiness and Commerce (MBA in Agribusiness)
  • 2013 - 2014: University of Agriculture in Nitra, Nitra, Slovakia
    Lecturing at the MBA study programme - subject "Marketing"
  • 2013 - 2013: University of Bologna, Bologna, Italy
    Member of a committee for 11 PhD final exams