Personal information

Damir Kovačić, PhD.
Assistant Professor (1996.)
Faculty of Agriculture, University of Zagreb
Department of Agricultural Marketing
Svetošimunska 25, 10000 Zagreb
Hall V, I Floor
+385 /1/239 3734
+385 /1/239 3745
e-mail: dkovacic@agr.hr

Teaching

Undergraduate program
Agricultural marketing - assistant
Marketing of agricultural products - assistant
Graduate program
Agricultural marketing- assistant

Research interests

Consumer behaviour
Methods of market research
Direct sales of agricultural products
Distribution of agricultural-dietary products
Rural development

Current projects

2003-2005.
Marketing of pelagic fish from the Croatian Adriatic sea
Ministry of Agriculture and Forestry, Croatia
Ante Kolega, Faculty of Agriculture, University of Zagreb
2003-2004.
Croatian wine market and the wine export from Croatia
Ministry of Agriculture and Forestry, Croatia
Damir Kovačić, Faculty of Agriculture, University of Zagreb
2003-2004
Foundation of the marketing co-operative of Zagorje beef natur and organisation of the first shipment
Varaždin County
Damir Kovačić, Faculty of Agriculture, University of Zagreb
2003-2005
Creating County trademark of apple vinegar
Zagreb County
Marija Radman, Faculty of Agriculture, University of Zagreb
2003-2004.
Export marketing of family farms
Ministry of Science and Technology, Croatia
Ante Kolega, Faculty of Agriculture, University of Zagreb
2002-2005.
Hydropon technology of growing tomatoes
Ministry of Science and Technology, Croatia
Josip Borošić, Faculty of Agriculture, University of Zagreb
2001-2003.
Export marketing of Croatian baby beef
Ministry of Science and Technology, Croatia
Ante Kolega, Faculty of Agriculture, University of Zagreb
2001-2003.
Models of direct selling of farmers products
Ministry of Agriculture and Forestry, Croatia
Damir Kovačić, Faculty of Agriculture, University of Zagreb
2001-2005.
Slavonian home-made kulen
Ministry of Science and Technology, Croatia
Damir Kovačić, Faculty of Agriculture, University of Zagreb

Academic qualifications

1994
Ph.D.
Faculty of Agriculture, University of Zagreb
Direct Marketing of milk in Croatia
1993
M.Sc.
Faculty of Economy, University of Zagreb
Egg market in Croatia
1989
B.Sc.
Faculty of Agriculture, University of Zagreb
Analysis of numerical cattle movement in district of Sisak (1977-1978)

Training and research experience

Oct. - Dec. 1988.
Universitat für Bodenkultur, Beč
Ass. prof. Rainer Haas
Training in the methods of multivariate analysis

Employment and work experience

1996 - now
Faculty of Agriculture, University of Zagreb

Past projects

2003.
Export marketing of Slavonian home-made kulen
Ministry of Agriculture and Forestry, Croatia
Damir Kovačić
2000-2001.
Wine roads of Zagreb County
County of Zagreb
Damir Kovačić
2000.
Nature management and fisheries of the Netherlands, Department industry and trade: Kovačić, D. at al: Food Market and distribution in Croatia, Study, Zagreb
Ministry of agriculture
Damir Kovačić
1999-2001.
County trademark of wine: Portugizac, Plešivica i Kraljevina Zelina
County of Zagreb
Damir Kovačić
1999.
Farmers market of strawberries
City of Zagreb
Damir Kovačić

Other professional activities

1996- now
Professional society
Croatian society of agricultural economists, HAED, Zagreb
Secretary, president, vice president
1992- now
Professional society
Croatian society of agronomists, Zagreb
Member

Scientific publications

Kovačić D., Juračak J. 1993. Analysis of Egg Prices Fluctuations in Croatia, 9TH INTERNATIONAL FARM MANAGEMENT CONGRESS, Budapest, 11-17. July 1993., Contributed Papers II, p. 129-139.

Kovačić D. (1993). Egg market in Croatia (In Croatian), Agriculturae conspectus scientificus, 58 (4): 365-378, 1993

Kovačić, D., Božić, M. 1995. Impact of sale of "domestic" milk consumption in Croatia, Mljekarstvo, 45 (4): 233-241, 1995.

Kovačić D., Budin T., Hrsto D., Radman M. 2000. "Where Croatian agriculture goes in 21 century" (In Croatian). XXXV. Croatian symposium on agriculture with international participation, Opatija, Feb. 2000., abstracts book

Kovačić D., Juračak J., Žutinić Đ. (2001): Willingness of farmers to cooperate (Field study results in Zagreb), Društvena istraživanja, 2001. Zagreb, 10 (6): 1119-1129.

Kovačić D., Kolega A., Radman M. (2000). "Direct selling applied to strawberry", Acta Horticulturar 536, Proceddings of the XIVth International Symposium on Horticultural Economics, Guernsey, U.K., 12 - 15 Sept 2000

Radman M., Kovačić D., Kolega A. (2002). Consumer Satisfaction with City Markets in Croatia, Agriculturae conspectus scientificus, VOLUME 67, No. 1, str. 33-39

Kovačić D., Radman M. (2003). Preferences of Italian, German, Austrian and Swiss consumers towards Slavonian kulen. - product test (In Croatian), Croatian symposium on agriculture with international participation, Opatija, 19. 21. Feb. 2003.

Kovacic D., Radman M., Haas R. (2002). Segmentation of city market customers in Croatia - towards a marketing strategy for fruit and vegetable markets. Die Bodenkultur. Austrian Journal of Agricultural Research. (Reviewed and approved, 12.7.2002)

Kovačić D., Radman M. (2003). Farmers' wine fair: a case study, British Food Journal, Vol. 105, No. 3, p. 204 -- 210

Radman

Croatian Scientific Bibliography (CROSBI)


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