Personal information

Jerko Markovina, BSc.
Psychology professor
Faculty of Agriculture, University of Zagreb
Department of Agricultural Marketing
Svetošimunska 25, 10000 Zagreb
Hall V, I Floor
+385 /1/239 4060
+385 /1/239 3745
e-mail: jmarkovina@agr.hr

Teaching

Undergraduate program

Graduate program


Research interests

Methodology of market research
Consumer behaviour
Higher cognitive processes (learning, memory)

Current projects

2003-2005.
Marketing of pelagic fish from Croatian Adriatic sea
Ministry of Agriculture and Forestry, Croatia
Ante Kolega, Faculty of Agriculture, University of Zagreb
2003-2004.
Croatian wine market and wine the export from Croatia
Ministry of Agriculture and Forestry, Croatia
Damir Kovačić, Faculty of Agriculture, University of Zagreb
2003-2006.
Creating County trademark of apple vinegar
Zagreb County (County of Zagreb)
Marija Radman
2003-2004.
Export marketing of family farms
Ministry of Science and Technology, Croatia
Ante Kolega, Faculty of Agriculture, University of Zagreb
2001-2005.
Slavonian home-made kulen
Ministry of Science and Technology, Croatia
Damir Kovačić, Faculty of Agriculture, University of Zagreb
2001-2003.
Models of direct selling of farmers products
Ministry of Agriculture and Forestry, Croatia
Damir Kovačić, Faculty of Agriculture, University of Zagreb

Academic qualifications


B.Sc.
Faculty of Philosophy University of Zagreb
The role of memory in reading and comprehension of written material

Training and research experience


Employment and work experience

2002 - now
Faculty of Agriculture, University of Zagreb

Past projects


Other professional activities


Scientific publications

Kolega A., Markovina J. (2003). "Italian consumers attitudes towards Croatian baby beef" (In Croatian), Croatian symposium on agriculture with international participation, Opatija, 19. - 21. Feb. 2003.

Markovina J., Tadinac Babić M. (2001). "The role of memory in reading and comprehension of written material". Suvremena psihologija 4 (2001) 1-2, 41-59.

Markovina J., Balenović T., Hromatko I. (2000). "Student's perception of sexual harassement". Društvena istraživanja (2000) br. 6 (50) 811-827.

Kolega A., Kovačić D., Radman, M., Markovina, J. (2003): Export marketing of Croatian Baby Beef, Agriculturae Conspectus Scientificus. 68, 3; 179-84

Kovačić D., Radman M., Kolega A., Markovina J., Karolyi D. (2003): Export marketing of Slavonian kulen - the results of market research, Agriculturae Conspectus Scientificus. 68 , 3; 185-191


Croatian Scientific Bibliography (CROSBI)


Personal web pages
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