Željka Mesić

Personal information

Željka Mesić, M.Sc
Young Researcher (2008)
Department of Agricultural Marketing
Hall 5, 1. floor
tel: +385 01 239 3641
e-mail: zmesic (add @agr.hr)

Teaching

Undergraduate study programme (BSc)

Basic of Agricultural Economics - assistant
Marketing in agriculture - assistant
Agribusiness markets - assistant

Graduate study programme (MSc)

Applied Marketing in Agribusiness -assistant
Rural Tourism - assistant
Direct Marketing and Processing on Family Farm -assistant

Research interests

Agricultural marketing
Direct sales of agricultural products
Consumer behaviour
Market of agricultural products

Academic qualifications

2004 - B.Sc.

Faculty of Agriculture, University of Zagreb
Purchase behavior and perference of apple vinegar consumers in the market of Zagreb

Training and research experience

3-6 May 2009 Development of new Agri food products, CIHEAM, Zaragoza, Spain.

March - April 2005 University of Debrecen, Faculty of Agricultural Economics and Rural Development, Department of Marketing and Business, Debrecen, Hungary, CEEPUS scholarship

May - July 2007 University of Agricultural Sciences Vienna, Institute of Agricultural Economics,Vienna, Austria, CEEPUS Scholarship

Employment and work experience

2005 - now

Faculty of Agriculture, University of Zagreb

Past projects

2008 - 2010. Agripolicy (Enlargement Network for Agripolicy Analysis), FP7, EU, Marija Cerjak, Agronomski fakultet, Zagreb

2007 - 2010. Stimuli presentation and methods for examining consumer preferences, Ministry of Science, Education and Sport, Damir Kovačić, Agronomski fakultet, Zagreb

2007-2008. Training, Cooperation and Knowledge in Rural Development (AgriTraining), InterReg, EU, Marija Cerjak, Faculty of Agriculture, Zagreb

2005-2008. Fishing as a function of rural areas development in Zagreb county, Zagreb county, Roman Safner, Faculty of Agriculture, Zagreb

2006-2007. The Agricultural Marketing Resource Center Croatia (AgMRC-Croatia), World Learning, Inc. – USAID, Marija Cerjak, Faculty of Agriculture, Zagreb

2007 - 2008. Protection of Virovitica paper with geographic indication, Virovitičko-podravska county, Josip Borošić, Faculty of Agriculture, Zagreb

2005-2008. CEEC Agri Policy (Agro economic policy analysis of the new member states, the candidate states and the countries of the western Balkan), FP6, EU, Marija Radman, Faculty of Agriculture, Zagreb

2003-2006. Development of the county brand of apple vinegar, Zagreb county, Marija Radman, Faculty of Agriculture, Zagreb

Other professional activities

European Association of Agricultural Economists (EAAE) - member

Croatian Society of Agricultural Economists (HAED) - member

Scientific publications

Cerjak, M., Mesić, Ž., Kopić, M., Kovačić, D and Markovina, J. (2010):What Motivates Consumers to Buy Organic Food: Comparison of Croatia, Bosnia Herzegovina, and Slovenia, Journal of Food Products Marketing, 16: 3, 278 — 292.

Erhatić, R., Kajin, K., Mesić, Ž.,Markovina, J., Žutić, I., Židovec, I.(2010.): Sweet violet history and use possibilities, Agronomski glasnik 72,1, 47 - 58.

Cerjak, M., Mesić, Ž., Markovina, J. (2010): Anglers' satisfaction of with fishing offer in Zagreb county, 45th Croatian and 5th International Symposium on Agriculture, Opatija, Croatia, 229 - 233.

Željka, M., Marija, C., Damir, K. (2010): Attitudes of Pag cheese producers toward geografical indications, 45th Croatian and 5th International Symposium on Agriculture, Opatija, Croatia, 283 - 287.

Kovačić, D., Mesić, Ž., Pavičić, A. (2009): Analysis of organic food demand in Zagreb market, 44th Croatian ans 4th International symposium on Agriculture, Opatija, Croatia, 213-217.

Kopic, M., Cerjak, M., i Mesic, Ž. (2008): Consumer satisfaction with organic food supply in Zagreb, 43th Croatian ans 3th International symposium on Agriculture, Opatija, Croatia, 252-255.

Kovačić, D., Mesić, Ž. Cerjak, M., Markovina, J. (2008): Image of Traditional Lonjsko Polje products on the Zagreb Market, 43rd Croatian and 3rd International Symposium on Agriculture, Opatija, Croatia, 252 -255.

Cerjak, Marija; Mesić, Željka (2007): Presentation of projects, Croatian Agricultural Marketing Resource Center, 2.znanstveno - stručno savjetovanje Hrvatskih voćara s međunarodnim sudjelovanjem, Zadar,13 - 15.ožujka 2007.

Cerjak, M., Mesić, Ž. (2007): Are consumers familiar with Virovitica pepper and what do they expect of its protected geographical origin, 42 croatian and 2 International symposium on Agriculture, Opatija, Croatia.

Radman, M., Mesić, Ž., Kovačić, D. (2006): Geographical indications in Croatia - A case study of Virovitica pepper, Third International Congress "Food and Territories" ALTER 2006, Beza, Spain, October, 18th-21st, 2006, CD proceedings

Croatian Scientific Bibliography (CROSBI)

http://bib.irb.hr/lista-radova?autor= 302696