Prof. Damir Kovačić, PhD

Prof. Damir Kovačić, PhD

Full Professor
Division for Agroeconomy and Informatics
Department of Marketing and Innovation in Agribusiness
Office location: 5nd Pavilon, 3nd floor, room number 73
Phone: +385 1 239 3734
Email: dkovacic ( at )
Languages: Croatian, German
Consultations: Monday from 10 am to 12 pm

Academic qualifications

  • 1993 - 1994: Ph.D.
    Faculty of Agriculture, University of Zagreb
    Direct Marketing of milk in Croatia
  • 1990 - 1993: M.Sc.
    Faculty of Economy, University of Zagreb
    Egg market in Croatia
  • 1985 - 1989: B.Sc.
    Faculty of Agriculture, University of Zagreb
    Analysis of numerical cattle movement in district of Sisak (1977-1978)

Employment and work experience

  • 1990 - :
    2017 - now: Full Professor
    2011 - 2017: Professor
    2006 - 2011: Associate Professor
    1996 - 2006: Assistant Professor
    1990 - 1996: Young Researcher


Research interests

  • Marketing of agricultural products and food products
  • Methods of market research
  • Consumer behaviour
  • Direct sales of agricultural products
  • Rural development

Training and research experience

  • 2006/04/24 - 2006/05/07: Universität für Bodenkultur Wien (teaching)
    Introduction to the computer program Markstrat
  • 2000/08/20 - 2000/09/09: Universität für Bodenkultur Wien (mixed)
    Participation at the international university seminar "Agrarmarketing und Ernährungswirschaft"
  • 2000/06/09 - 2000/06/22: Institut für Donauraum und Mitteleuropa (mixed)
    Participation at the international and interdisciplinary university seminar "Regionalentwicklung in Mittel- und Osteuropa- Grundlagen, Massenahmen, Visionen"
  • 1995/10/02 - 1995/10/14: Staatsministerium für Ernährung, Landwirtschaft und Forsten, München, Njemačka (expert)
    Introduction witth fruit and vegetable wholesale market in Germany



Title Funding Duration AFZ role
Boosting Excellence in Experimental Research for Agri-Food Economics and Management Horizon 2020 2020/10/01 - 2023/09/30 coordinator

university support

Title Funding Duration AFZ role
Zadovoljstvo potrošača kupnjom svježeg mesa na domaćem tržištu Sveučilište u Zagrebu 2017/01/01 - 2017/12/31 coordinator
Zadovoljstvo potrošača kupnjom svježeg voća i povrća na domaćem tržištu Sveučilište u Zagrebu 2016/01/01 - 2016/12/31 coordinator
Socioekonomski čimbenici razvoja ekološke poljoprivrede u Hrvatskoj Sveučilište u Zagrebu 2015/01/01 - 2015/12/31 coordinator


Other professional activities

  • 2006 - 2011: Agriculturae Conspectus Scientificus (ACS)
    Member of the editorial board of the scientific journal Agriculturae Conspectus Scientificus (ACS), ISSN 1331-7768 (print), for the period from 1 January 2006 to 31 December 2011
  • 2008 - 2011: Croatian Parliament, Committee on Agriculture, Fisheries and Rural Development
    Member from among the ranks of public officials, scholars and professionals in Parliamentary Committee for Agriculture, Fisheries and Rural Development from 2008 to 2011
  • 2000 - 2002: Croatian Society of Agricultural Economists
    President of the Association of Croatian Society of Agricultural Economists in the period 2000-2002

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