Prof. Marija Cerjak, PhD

Full Professor
Division for Agroeconomy and Informatics
Department of Marketing and Innovation in Agribusiness
Office location: 5th Pavilion, 3rd Floor
Phone: +385 1 239 3739
Email: mcerjak ( at ) agr.hr
Languages: Croatian, English, Italian, German
Consultations: as agreed
Academic qualifications
- 2005 - 2007: Executive MBA Training in Agribusiness and Commerce
University of Zagreb Faculty of Agriculture
Marketing of products with protected geographical indications in Croatia - 2001 - 2005: PhD
University of Zagreb Faculty of Agriculture
Comparison of verbal conjoint analysis and conjoint analysis with tasting - 1998 - 2005: MSc
University of Zagreb Faculty of Agriculture
Determinants of purchase behaviour of fruits and vegetables consumers - 1993 - 1998: BSc
University of Zagreb Faculty of Agriculture
Fodder market in Croatia
Employment and work experience
- 1998 - : University of Zagreb Faculty of Agriculture
1998 - 2006 - research assistant
2006 - 2011 - assist. prof.
2011 - 2016 - assoc. prof.
2016 - 2022 - full prof.
2022 - - full prof. tenure
Teaching
- Ruralni turizam (116651)
- Tržište u agrobiznisu (185431)
- Agroturizam (143835)
- E-marketing u agrobiznisu (132811)
- Marketing u ruralnom turizmu (144408)
- Razvojni projekti u ruralnom turizmu (144409)
- Marketing u agrobiznisu (173780)
- Ekonomski eksperimenti u području poljoprivrede, hrane i okoliša (251000)
- Regional Marketing (152094)
- E-marketing for sustainable development (219687)
- Agribusiness Marketing and Consumer Behaviour (219688)
Research interests
- Marketing of agricultural products
- Market research
- Consumer behavior
- Regional and rural development
- Rural tourism
- Experimental economics
Training and research experience
- 2016/04/08 - 2016/04/29: University of Zagreb Faculty of Agriculture (teaching)
Raising the quality of the higher education performance - 2015/09/21 - 2015/09/23: University of Hohenheim, Germany (teaching)
Didactic training - 2011/12/06 - 2011/03/07: University of Zagreb (teaching)
Workshop for tutors – Professionalization of PhD supervision - 2010/09/10 - 2017/12/15: InWent (Capacity Building International) Internationales Bildungszentrum Leipzig-Zschortau, Germany (expert)
Seminar „Regional marketing: branding of products and region” - 2010/08/15 - 2010/08/29: University of Georgia, USA (mixed)
Cochran fellowship (USDA) – Agricultural trade policy - 2005/05/02 - 2005/07/29: University of Hohenheim, Germany (mixed)
Study stay - 2004/09/20 - 2004/10/01: UniAdrion, Virtual University of the Adriatic-Ionic Basin (mixed)
3nd summer school: Training on “International Cooperation and Sustainable Development of Agricultural, Environmental and Rural Systems”, Tirana, Albania - 2004/08/09 - 2004/08/27: Iowa State University, Ames, Iowa, USA (mixed)
Cochran fellowship (USDA) – School of Agricultural Banking, Credit and Finance - 2003/09/01 - 2003/09/12: UniAdrion, Virtual University of the Adriatic-Ionic Basin (mixed)
2nd summer school “International Cooperation and Sustainable Development of Agricultural, Environmental and Rural Systems”, Cervia, Italy - 2003/03/24 - 2003/03/28: Mediterranean agronomic institute of Zaragoza, Zaragoza, Španjolska (mixed)
Seminar: Traceability and food labelling: meeting food-safety and market requirements - 2002/09/02 - 2002/09/13: UniAdrion, Virtual University of the Adriatic-Ionic Basin (mixed)
1st summer school “International Cooperation and Sustainable Development of Agricultural, Environmental and Rural Systems”, Cervia, Italy - 2002/02/03 - 2002/06/28: Università di Bologna, Facoltà di Agraria, Dipartimento di Economia e Ingegneria Agrarie, Bologna, Italy (mixed)
Study stay - scholarship of the Italian Ministry of Foreign Affairs - 2000/02/01 - 2000/06/30: Bodenkultur Universität, Institut für Agrarmarketing, Vienna, Austria (mixed)
Study stay - ÖAD scholarship - 1999/12/01 - 1999/12/29: Czech University of Agriculture, Prague, Czech Republic (mixed)
CEEPUS scholarship - study stay - 1999/07/04 - 1999/07/16: Bodenkultur Universität, Institut für Agrarmarketing, Vienna, Austria (mixed)
CEEPUS scholarship - a studytrip (Hungary, Slovakia, Poland, Czech Republic, Austria, Slovenia, Croatia) on Agriculture and Agriculture Management, comparison of situations in the visiting countries
Projects
scientific
Title | Funding | Duration | AFZ role |
---|---|---|---|
Genetske, gospodarske i društvene interakcije programa očuvanja lokalnih pasmina | Croatian science foundation | 2021/01/01 - 2024/12/31 | coordinator |
Diversity of local big breeds and production systems for high quality traditional products and sustainable pork chains | Horizon 2020 | 2015/04/01 - 2019/03/31 | partner |
Obilježja izravnih kanala prodaje poljoprivredno-prehrambenih proizvoda - rizici i potrebne investicije za njihovo uspješno funkcioniranje | MZO | 2016/01/01 - 2017/12/31 | coordinator |
Zadružno organiziranje mladih poljoprivrednika u jačanju konkurentnosti poljoprivrede | MZO | 2014/01/01 - 2014/12/31 | coordinator |
Agro-economic policy analysis of the new member states, the candidate states and the Countries of Western Balkan | EU programi | 2005/05/01 - 2007/04/30 | partner |
expert
Title | Funding | Duration | AFZ role |
---|---|---|---|
Razvoj agro-turizma u Dubrovačko-neretvanskoj županiji | Suradnja s tijelima uprave | 2011/11/15 - 2013/11/15 | coordinator |
development
Title | Funding | Duration | AFZ role |
---|---|---|---|
Boosting Excellence in Experimental Research for Agri-Food Economics and Management | Horizon 2020 | 2020/10/01 - 2023/09/30 | coordinator |
teaching
Title | Funding | Duration | AFZ role |
---|---|---|---|
Internationalizing CASEE network by introducing innovative mobility activities and defining quality criteria | EU programi | 2016/01/07 - 2018/01/06 | partner |
Lifelong Learning for Sustainable Agriculture in Alps-Adriatic Region | EU programi | 2013/12/01 - 2016/11/30 | coordinator |
Transferring Methods for Validation of Informal Learning to VET Institutions in the Field of Sustainable Agriculture | EU programi | 2013/10/01 - 2015/12/31 | partner |
university support
Title | Funding | Duration | AFZ role |
---|---|---|---|
Zadovoljstvo potrošača kupnjom svježeg mesa na domaćem tržištu | Sveučilište u Zagrebu | 2017/01/01 - 2017/12/31 | coordinator |
Zadovoljstvo potrošača kupnjom svježeg voća i povrća na domaćem tržištu | Sveučilište u Zagrebu | 2016/01/01 - 2016/12/31 | coordinator |
Doprinos državnih potpora ekonomskoj održivosti obiteljskih pojoprivrednih gospodarstava | Sveučilište u Zagrebu | 2015/01/01 - 2015/12/31 | coordinator |
Publications
Bibliography (CROSBI): http://bib.irb.hr/lista-radova?autor=245190
Google Scholar: https://scholar.google.com/citations?user=NFh3yOgAAAAJ&hl=en
Other professional activities
- 2015 - : University of Zagreb Faculty of Agriculture
Programme coordinator for the Executive MBA Program in Agribusiness and Commerce (MBA in Agribusiness) - 2016 - 2016: University of Natural Resources and Life Sciences, Vienna Austria
Member of a committee for a PhD thesis evaluation and the final exam - 2013 - 2013: University of Bologna, Bologna, Italy
Member of a committee for 11 PhD final exams - 2013 - 2014: University of Agriculture in Nitra, Nitra, Slovakia
Lecturing at the MBA study programme - subject "Marketing" - 2017 - 2017: Huazhong Agricultural University, China
Erasmus + teaching scholarship - 2016 - 2016: Czech University of Life Sciences Prague, Prague, Czech Republic
Erasmus + teaching scholarship - 2016 - 2016: University of Bologna, Bologna, Italy
Academic lecturing mobility - 2018 - 2018: Faculty of Agriculture and Life Sciences, University of Maribor, Slovenia
Erasmus + teaching scholarship - 2019 - 2019: Federal University of Paraná, Curitiba, Brazil
Erasmus + teaching scholarship - 2016 - 2023: Promotion of Agricultural Products, CHEFEA, EU; SC2, H2020, EU ; ERA.Net RUS Plus ; H2020-EIC-FTI-2018-2020; COST
Reviewer of scientific and professional projects - 2018 - 2022: Croatian Society of Agricultural Economists
President of the Croatian Society of Agricultural Economists - 2023 - : European Association of Agricultural Economists (EAAE)
Member of the EAAE board