Prof. Marija Cerjak, PhD

Prof. Marija Cerjak, PhD

Full Professor
Division for Agroeconomy and Informatics
Department of Marketing and Innovation in Agribusiness
Office location: 5th Pavilion, 3rd Floor
Phone: +385 1 239 3739
Email: mcerjak ( at ) agr.hr
Languages: Croatian, English, Italian, German
Consultations: as agreed

Academic qualifications

  • 2005 - 2007: Executive MBA Training in Agribusiness and Commerce
    University of Zagreb Faculty of Agriculture
    Marketing of products with protected geographical indications in Croatia
  • 2001 - 2005: PhD
    University of Zagreb Faculty of Agriculture
    Comparison of verbal conjoint analysis and conjoint analysis with tasting
  • 1998 - 2005: MSc
    University of Zagreb Faculty of Agriculture
    Determinants of purchase behaviour of fruits and vegetables consumers
  • 1993 - 1998: BSc
    University of Zagreb Faculty of Agriculture
    Fodder market in Croatia

Employment and work experience

  • 1998 - : University of Zagreb Faculty of Agriculture
    1998 - 2006 - research assistant
    2006 - 2011 - assist. prof.
    2011 - 2016 - assoc. prof.
    2016 - 2022 - full prof.
    2022 - - full prof. tenure

Teaching

Research interests

  • Marketing of agricultural products
  • Market research
  • Consumer behavior
  • Regional and rural development
  • Rural tourism
  • Experimental economics

Training and research experience

  • 2016/04/08 - 2016/04/29: University of Zagreb Faculty of Agriculture (teaching)
    Raising the quality of the higher education performance
  • 2015/09/21 - 2015/09/23: University of Hohenheim, Germany (teaching)
    Didactic training
  • 2011/12/06 - 2011/03/07: University of Zagreb (teaching)
    Workshop for tutors – Professionalization of PhD supervision
  • 2010/09/10 - 2017/12/15: InWent (Capacity Building International) Internationales Bildungszentrum Leipzig-Zschortau, Germany (expert)
    Seminar „Regional marketing: branding of products and region”
  • 2010/08/15 - 2010/08/29: University of Georgia, USA (mixed)
    Cochran fellowship (USDA) – Agricultural trade policy
  • 2005/05/02 - 2005/07/29: University of Hohenheim, Germany (mixed)
    Study stay
  • 2004/09/20 - 2004/10/01: UniAdrion, Virtual University of the Adriatic-Ionic Basin (mixed)
    3nd summer school: Training on “International Cooperation and Sustainable Development of Agricultural, Environmental and Rural Systems”, Tirana, Albania
  • 2004/08/09 - 2004/08/27: Iowa State University, Ames, Iowa, USA (mixed)
    Cochran fellowship (USDA) – School of Agricultural Banking, Credit and Finance
  • 2003/09/01 - 2003/09/12: UniAdrion, Virtual University of the Adriatic-Ionic Basin (mixed)
    2nd summer school “International Cooperation and Sustainable Development of Agricultural, Environmental and Rural Systems”, Cervia, Italy
  • 2003/03/24 - 2003/03/28: Mediterranean agronomic institute of Zaragoza, Zaragoza, Španjolska (mixed)
    Seminar: Traceability and food labelling: meeting food-safety and market requirements
  • 2002/09/02 - 2002/09/13: UniAdrion, Virtual University of the Adriatic-Ionic Basin (mixed)
    1st summer school “International Cooperation and Sustainable Development of Agricultural, Environmental and Rural Systems”, Cervia, Italy
  • 2002/02/03 - 2002/06/28: Università di Bologna, Facoltà di Agraria, Dipartimento di Economia e Ingegneria Agrarie, Bologna, Italy (mixed)
    Study stay - scholarship of the Italian Ministry of Foreign Affairs
  • 2000/02/01 - 2000/06/30: Bodenkultur Universität, Institut für Agrarmarketing, Vienna, Austria (mixed)
    Study stay - ÖAD scholarship
  • 1999/12/01 - 1999/12/29: Czech University of Agriculture, Prague, Czech Republic (mixed)
    CEEPUS scholarship - study stay
  • 1999/07/04 - 1999/07/16: Bodenkultur Universität, Institut für Agrarmarketing, Vienna, Austria (mixed)
    CEEPUS scholarship - a studytrip (Hungary, Slovakia, Poland, Czech Republic, Austria, Slovenia, Croatia) on Agriculture and Agriculture Management, comparison of situations in the visiting countries

Projects

scientific

Title Funding Duration AFZ role
Genetske, gospodarske i društvene interakcije programa očuvanja lokalnih pasmina Croatian science foundation 2021/01/01 - 2024/12/31 coordinator
Diversity of local big breeds and production systems for high quality traditional products and sustainable pork chains Horizon 2020 2015/04/01 - 2019/03/31 partner
Obilježja izravnih kanala prodaje poljoprivredno-prehrambenih proizvoda - rizici i potrebne investicije za njihovo uspješno funkcioniranje MZO 2016/01/01 - 2017/12/31 coordinator
Zadružno organiziranje mladih poljoprivrednika u jačanju konkurentnosti poljoprivrede MZO 2014/01/01 - 2014/12/31 coordinator
Agro-economic policy analysis of the new member states, the candidate states and the Countries of Western Balkan EU programi 2005/05/01 - 2007/04/30 partner

expert

Title Funding Duration AFZ role
Razvoj agro-turizma u Dubrovačko-neretvanskoj županiji Suradnja s tijelima uprave 2011/11/15 - 2013/11/15 coordinator

development

Title Funding Duration AFZ role
Boosting Excellence in Experimental Research for Agri-Food Economics and Management Horizon 2020 2020/10/01 - 2023/09/30 coordinator

teaching

Title Funding Duration AFZ role
Internationalizing CASEE network by introducing innovative mobility activities and defining quality criteria EU programi 2016/01/07 - 2018/01/06 partner
Lifelong Learning for Sustainable Agriculture in Alps-Adriatic Region EU programi 2013/12/01 - 2016/11/30 coordinator
Transferring Methods for Validation of Informal Learning to VET Institutions in the Field of Sustainable Agriculture EU programi 2013/10/01 - 2015/12/31 partner

university support

Title Funding Duration AFZ role
Zadovoljstvo potrošača kupnjom svježeg mesa na domaćem tržištu Sveučilište u Zagrebu 2017/01/01 - 2017/12/31 coordinator
Zadovoljstvo potrošača kupnjom svježeg voća i povrća na domaćem tržištu Sveučilište u Zagrebu 2016/01/01 - 2016/12/31 coordinator
Doprinos državnih potpora ekonomskoj održivosti obiteljskih pojoprivrednih gospodarstava Sveučilište u Zagrebu 2015/01/01 - 2015/12/31 coordinator

Publications

Other professional activities

  • 2015 - : University of Zagreb Faculty of Agriculture
    Programme coordinator for the Executive MBA Program in Agribusiness and Commerce (MBA in Agribusiness)
  • 2016 - 2016: University of Natural Resources and Life Sciences, Vienna Austria
    Member of a committee for a PhD thesis evaluation and the final exam
  • 2013 - 2013: University of Bologna, Bologna, Italy
    Member of a committee for 11 PhD final exams
  • 2013 - 2014: University of Agriculture in Nitra, Nitra, Slovakia
    Lecturing at the MBA study programme - subject "Marketing"
  • 2017 - 2017: Huazhong Agricultural University, China
    Erasmus + teaching scholarship
  • 2016 - 2016: Czech University of Life Sciences Prague, Prague, Czech Republic
    Erasmus + teaching scholarship
  • 2016 - 2016: University of Bologna, Bologna, Italy
    Academic lecturing mobility
  • 2018 - 2018: Faculty of Agriculture and Life Sciences, University of Maribor, Slovenia
    Erasmus + teaching scholarship
  • 2019 - 2019: Federal University of Paraná, Curitiba, Brazil
    Erasmus + teaching scholarship
  • 2016 - 2023: Promotion of Agricultural Products, CHEFEA, EU; SC2, H2020, EU ; ERA.Net RUS Plus ; H2020-EIC-FTI-2018-2020; COST
    Reviewer of scientific and professional projects
  • 2018 - 2022: Croatian Society of Agricultural Economists
    President of the Croatian Society of Agricultural Economists
  • 2023 - : European Association of Agricultural Economists (EAAE)
    Member of the EAAE board

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