Asst. Prof. Marina Tomić Maksan, PhD

• 2012 - 2016: PhD
  Application of Theory of Planned Behaviour in Ethnocentric Buying Behaviour
• 2008 - 2010: Master of enginnering in Agribusiness and rural development
  University of Zagreb Faculty of Agriculture
  Risk Management Zdenka dairy products ltd
• 2005 - 2008: Bachelor in Engineering of agricultural economics
  University of Zagreb Faculty of Agriculture
  Risk analysis and economic food safety - dairy farm case study

• 2011 - : University of Zagreb Faculty of Agriculture
  2017: postdoctoral researcher
  2011-2017: assistant

• Akvakultura (226341)
• Izravna prodaja i prerada na seljačkom gospodarstvu (132812)
• Prerada mlijeka na OPG-u (226166)
• Istraživanje tržišta (132881)
• Marketing u poljoprivredi (132792)
• Metodologija znanstveno-istraživačkog rada u agroekonomici (156989)
• Primjena marketinga i inovacije u agrobiznisu (132884)
• Razvojni projekti u ruralnom turizmu (144409)
• Opskrbni lanci u agrobiznisu (185476)
• Istraživačke metode u društvenim znanostima (197690)
• Ponašanje potrošača na tržištima hrane (197702)
• Milk processing on family farm (188842)
• Aquaculture (188836)
• E-marketing for sustainable development (219687)

• marketing
• consumer behaviour
• e-marketing
• direct sale

• 2017/06/26 - 2017/06/30: Czech University of Life Sciences Prague, Faculty of Economics and Management (mixed)
• 2016/12/05 - 2016/12/09: Technical University of Munich (teaching)
• 2016/11/14 - 2016/11/25: Norwegian University of Life Sciences (scientific)
• 2015/09/21 - 2015/09/23: University of Hohenheim (teaching)
• 2015/04/01 - 2015/04/30: University of Agricultural Sciences Vienna, Institute of Agricultural Economics (mixed)
• 2015/03/18 - 2015/03/25: European Association of Agricultural Economists (EAAE) (expert)
• 2014/06/15 - 2014/06/21: Aarhus University, Department of Business Administration (mixed)
• 2013/05/01 - 2013/05/31: University of Agricultural Sciences Vienna, Institute of Agricultural Economics (mixed)

scientific

Title	Funding	Duration	AFZ role
Gender Equality in Rural and Agricultural Innovation SystemS	HORIZON EUROPE	2023/01/01 - 2025/12/31	partner
Sustainable food chains through public policies: the cases of the EU quality policy and of public sector food procurement	Horizon 2020	2016/03/01 - 2021/02/28	partner
Zadružno organiziranje mladih poljoprivrednika u jačanju konkurentnosti poljoprivrede	MZO	2014/01/01 - 2014/12/31	coordinator

expert

Title	Funding	Duration	AFZ role
Razvoj agro-turizma u Dubrovačko-neretvanskoj županiji	Suradnja s tijelima uprave	2011/11/15 - 2013/11/15	coordinator

development

Title	Funding	Duration	AFZ role
Boosting Excellence in Experimental Research for Agri-Food Economics and Management	Horizon 2020	2020/10/01 - 2023/09/30	coordinator

teaching

Title	Funding	Duration	AFZ role
Lifelong Learning for Sustainable Agriculture in Alps-Adriatic Region	EU programi	2013/12/01 - 2016/11/30	coordinator
Transferring Methods for Validation of Informal Learning to VET Institutions in the Field of Sustainable Agriculture	EU programi	2013/10/01 - 2015/12/31	partner

university support

Title	Funding	Duration	AFZ role
Zadovoljstvo potrošača kupnjom svježeg mesa na domaćem tržištu	Sveučilište u Zagrebu	2017/01/01 - 2017/12/31	coordinator
Zadovoljstvo potrošača kupnjom svježeg voća i povrća na domaćem tržištu	Sveučilište u Zagrebu	2016/01/01 - 2016/12/31	coordinator
Doprinos državnih potpora ekonomskoj održivosti obiteljskih pojoprivrednih gospodarstava	Sveučilište u Zagrebu	2015/01/01 - 2015/12/31	coordinator

Bibliography (CROSBI): https://bib.irb.hr/lista-radova?autor=329235

Google Scholar: https://scholar.google.hr/citations?user=GvrIeToAAAAJ&hl=hr