Assist. Prof. Marina Tomić Maksan, PhD

Assist. Prof. Marina Tomić Maksan, PhD

Assistant Professor
Division for Agroeconomy and Informatics
Department of Marketing in Agriculture
Office location: 5th Pavilion, 3rd Floor
Phone: +385 1 239 3787
Email: matomic ( at ) agr.hr

Academic qualifications

  • 2012 - 2016: PhD
    Application of Theory of Planned Behaviour in Ethnocentric Buying Behaviour
  • 2008 - 2010: Master of enginnering in Agribusiness and rural development
    University of Zagreb Faculty of Agriculture
    Risk Management Zdenka dairy products ltd
  • 2005 - 2008: Bachelor in Engineering of agricultural economics
    University of Zagreb Faculty of Agriculture
    Risk analysis and economic food safety - dairy farm case study

Employment and work experience

  • 2011 - : University of Zagreb Faculty of Agriculture
    2017: postdoctoral researcher
    2011-2017: assistant

Teaching

Research interests

  • marketing
  • consumer behaviour
  • e-marketing
  • direct sale

Training and research experience

  • 2017/06/26 - 2017/06/30: Czech University of Life Sciences Prague, Faculty of Economics and Management (mixed)
  • 2016/12/05 - 2016/12/09: Technical University of Munich (teaching)
  • 2016/11/14 - 2016/11/25: Norwegian University of Life Sciences (scientific)
  • 2015/09/21 - 2015/09/23: University of Hohenheim (teaching)
  • 2015/04/01 - 2015/04/30: University of Agricultural Sciences Vienna, Institute of Agricultural Economics (mixed)
  • 2015/03/18 - 2015/03/25: European Association of Agricultural Economists (EAAE) (expert)
  • 2014/06/15 - 2014/06/21: Aarhus University, Department of Business Administration (mixed)
  • 2013/05/01 - 2013/05/31: University of Agricultural Sciences Vienna, Institute of Agricultural Economics (mixed)

Projects

scientific

Title Funding Duration AFZ role
Sustainable food chains through public policies: the cases of the EU quality policy and of public sector food procurement Horizon 2020 2016/03/01 - 2021/02/28 partner
Zadružno organiziranje mladih poljoprivrednika u jačanju konkurentnosti poljoprivrede MZO 2014/01/01 - 2014/12/31 coordinator

expert

Title Funding Duration AFZ role
Razvoj agro-turizma u Dubrovačko-neretvanskoj županiji Suradnja s tijelima uprave 2011/11/15 - 2013/11/15 coordinator

development

Title Funding Duration AFZ role
Boosting Excellence in Experimental Research for Agri-Food Economics and Management Horizon 2020 2020/10/01 - 2023/09/30 coordinator

teaching

Title Funding Duration AFZ role
Lifelong Learning for Sustainable Agriculture in Alps-Adriatic Region EU programi 2013/12/01 - 2016/11/30 coordinator
Transferring Methods for Validation of Informal Learning to VET Institutions in the Field of Sustainable Agriculture EU programi 2013/10/01 - 2015/12/31 partner

university support

Title Funding Duration AFZ role
Zadovoljstvo potrošača kupnjom svježeg mesa na domaćem tržištu Sveučilište u Zagrebu 2017/01/01 - 2017/12/31 coordinator
Zadovoljstvo potrošača kupnjom svježeg voća i povrća na domaćem tržištu Sveučilište u Zagrebu 2016/01/01 - 2016/12/31 coordinator
Doprinos državnih potpora ekonomskoj održivosti obiteljskih pojoprivrednih gospodarstava Sveučilište u Zagrebu 2015/01/01 - 2015/12/31 coordinator

Publications

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