Assoc. Prof. Željka Mesić, PhD
Associate Professor
Division for Agroeconomy and Informatics
Department of Marketing and Innovation in Agribusiness
Phone: +385 1 239 3641
Email: zmesic ( at ) agr.hr
Academic qualifications
- 2011 - 2014: Ph.D.
Faculty of Agriculture University of Zagreb
Supply chain performance of traditional agri-food products – chain members perception
Teaching
- Ruralni turizam (116651)
- Osnove agroekonomike (98092)
- Zadrugarstvo i poslovno povezivanje u agrobiznisu (26531)
- Tržište u agrobiznisu (185431)
- Agroturizam (143835)
- Stručni projekt - Agrobiznis i ruralni razvitak (251002)
- Marketing u ruralnom turizmu (144408)
- Stručna praksa - Agrobiznis i ruralni razvitak (251001)
- Opskrbni lanci u agrobiznisu (185476)
- Marketing i istraživanje tržišta obnovljivih izvora energije (198014)
- Ponašanje potrošača na tržištima hrane (197702)
- Tržište poljoprivredno-prehrambenih proizvoda (201013)
- Marketing izvornih proizvoda mediteranske poljoprivrede (228320)
- E-marketing for sustainable development (219687)
- Agribusiness Marketing and Consumer Behaviour (219688)
Training and research experience
- 2014/04/01 - 2014/04/30: Ceepus scholarship (expert)
Ceepus scholarship
Projects
scientific
| Title | Funding | Duration | AFZ role |
|---|---|---|---|
| Podizanje života domaćih životinja - postavljanje temelja za pozitivnu dobrobit životinja LIFT | COST | 2022/11/04 - 2026/11/02 | partner |
| A hoListic framework in the quality Labelled food supply chain systems' management towards enhanced data Integrity and verAcity, interoperability, traNsparenCy, and tracEability | EU programi | 2022/11/01 - 2025/10/31 | partner |
| Zadružno organiziranje u jačanju konkurentnosti obiteljske poljoprivrede | MZOS | 2007/01/01 - 2013/12/31 | coordinator |
expert
development
| Title | Funding | Duration | AFZ role |
|---|---|---|---|
| Boosting Excellence in Experimental Research for Agri-Food Economics and Management | Horizon 2020 | 2020/10/01 - 2023/09/30 | coordinator |
teaching
| Title | Funding | Duration | AFZ role |
|---|---|---|---|
| EcoHarmony | Erasmus+ | 2024/09/01 - 2027/08/31 | partner |
| Unapređenje stručne prakse na preddiplomskim i diplomskim studijima Agronomskog fakulteta | Europski socijalni fond | 2020/03/09 - 2023/03/09 | coordinator |
university support
| Title | Funding | Duration | AFZ role |
|---|---|---|---|
| Zadovoljstvo potrošača kupnjom svježeg voća i povrća na domaćem tržištu | Sveučilište u Zagrebu | 2016/01/01 - 2016/12/31 | coordinator |
Publications
- Mesić, Željka; Božić, Miroslav; Cerjak, Marija. The impact of geographical indications on the competitiveness of traditional agri-food products. // Journal of central European agriculture. 18 (2017) , 1; 15-28
- Ostović, Mario; Mikuš, Tomislav; Pavičić, Željko; Matković, Kristina; Mesić, Željka.
Influence of socio-demographic and experiential factors on the attitudes of Croatian veterinary students towards farm animal welfare. // Veterinární medicína. 62 (2017) , 8; 417-428 - Brečić, Ružica; Mesić, Željka; Cerjak, Marija.
Importance of intrinsic and extrinsic quality food characteristics by different consumer segments. // British food journal. 119 (2017) , 4; 845-862 - Mesić, Željka; Jezidžić, Ana; Tomić, Marina; Hadelan, Lari. Struktura opskrbnog lanca jabuka i analiza odnosa između članova lanca. // Glasnik zaštite bilja. 40
- Ostović, Mario; Mesić, Željka; Mikuš, Tomislav; Matković, Kristina; Pavičić, Željko.
Attitudes of veterinary students in Croatia toward farm animal welfare. // Animal welfare. 25 (2016) , 1; 21-28 - Mesić, Željka; Cerjak, Marija; Kovačić, Damir.
Situation and problems in the supply chains of traditional cheeses in Croatia. // Mljekarstvo. 65 (2015.) , 3; 187-194
Bibliography (CROSBI): https://bib.irb.hr/lista-radova?autor=302696
Google Scholar: https://scholar.google.hr/citations?user=8ShhoXYAAAAJ&hl=hr