Agronomski fakultet, partner u projektu „Horizon Europe ALLIANCE“

Sveučilište u Zagrebu Agronomski fakultet (UNIZG) je partner u projektu „ALLIANCE“ (A hoListic framework in the quality Labelled food supply chain systems' management towards enhanced data Integrity and verAcity, interoperability, traNsparenCy, and tracEability,“ kojeg u sklopu  programa Horizon Europe, koordinira University of Thessaly iz Grčke. Agronomski fakultet je jedan od 24 partnera uključenih u provedbu projekta.

ALLIANCE projekt je usmjeren na sprječavanje prijevara s hranom u opskrbnom lancu proizvoda s oznakom kvalitete kao što su ekološki proizvodi, proizvodi s oznakom zemljopisne izvornosti i s oznakom zemljopisnog podrijetla.

Prijevare s hranom sve su češći problem koji nanosi veliku štetu tržištu hrane. Trošak za globalno gospodarstvo procjenjuje se na 40-50 milijardi dolara godišnje. Prijevare s hranom su namjerno mijenjanje svojstava i sastava namirnica korištenjem zamjenskih sirovina, aditiva te nedopuštenih tvari, čime se obmanjuju potrošači, smanjuje prehrambena vrijednost namirnice, te izlaže potrošače štetnom utjecaju na njihovo zdravlje. Prijevara s hranom posebno je značajna za segment prehrambenih proizvoda s oznakom kvalitete zbog viših profitnih marži u usporedbi s ostatkom tržišta hrane.

Voditelj projekta na Agronomskom fakultetu Sveučilišta u Zagrebu je izv. prof. dr. sc. Željka Mesić sa Zavoda za marketing, a suradnici su prof. dr. sc. Marija Cerjak, doc. dr. sc. Marina Tomić Maksan i izv. prof.dr.sc. Josip Juračak.

• Predviđeni budžet projekta iznosi: 3.843,571 €
• Trajanje projekta je 36 mjeseci, a početak provedbe projekta je 1. prosinca 2022. godine.

About the project:

ALLIANCE represents a paradigm shift in the Food Supply Chain Systems’ management for the combat against Food Fraud, distinguishing from the traditionally approaches that leverage monolithic digitalized logistic solutions and standalone FSC interoperability protocols. ALLIANCE aims to provide a holistic framework that safeguards data integrity and veracity, enhances traceability and transparency and reinforces interoperability in quality labelled supply chain of organic, PDO, PGI, and GI food, through innovative technology solutions and validated approaches (such as distributed ledger technologies supported by IoT sensing devices, providing extensible anchors to interoperability protocols and use of in-situ portable rapid testing devices to detect adulteration and verify food origin and authenticity) and fosters evidence-based decision making through AI and ML for preventative interventions and actionable planning. The proposed framework will improve social and economic sustainability of quality labelled food supply chains by ensuring quality & authenticity, increasing food safety, while also considering climatic and environmental impacts of food products. The technologies to be employed in this project will be described and demonstrated in detail to reach higher technology readiness levels (TRLs) and enable smooth and rapid adoption by all stakeholders.

Više o projektu: https://alliance-heu-project.eu/ 

Partneri:

1. NETCOMPANY-INTRASOFT SA (INTRA) established in RUE NICOLAS BOVE 2B LUXEMBOURG 1253, Luxembourg
2. BIOCOS IKE (BIOKOS) established in BONIALI 11-19, CHANIA 731 00, Greece
3. THE LISBON COUNCIL FOR ECONOMIC COMPETITIVENESS ASBL (LC) established in RUE DE LA LOI 155 RESIDENCE PALACE IPC BRUXELLES 1040, Belgium
4. MIGROS TICARET ANONIM SIRKETI (MIGROS) established in ATATURK MAH TURGUT BULVARI NO7 ATASEHIR ISTANBUL 34758, Turkey
5. SVEUCILISTE U ZAGREBU AGRONOMSKI FAKULTET (UNIZG) established in SVETOSIMUNSKA CESTA 25 ZAGREB 10000, Croatia
6. CENTRE INTERNATIONAL DE HAUTES ETUDES AGRONOMIQUES MEDITERRANEENNES (CIHEAM) established in RUE NEWTON 11 PARIS 75116, France
7. ALMA MATER STUDIORUM - UNIVERSITA DI BOLOGNA (UNIBO) established in VIA ZAMBONI 33 BOLOGNA 40126, Italy
8. FEDERBIO SERVIZI SRL (FBS) established in VIA GIROLAMO MAGNANI 10 PARMA 43121, Italy
9. CONSEJO REGULADOR INDICACION GEOGRAFICA PROTEGIDA FABA ASTURIANA (IGPFA) established in POLIG INDUSTRIAL LA CARDOSA SN PUERTA A CENTRO DE INICIATIVA EMPRESARIAL, GRADO 33820, Spain
10. ASOCIACION DE INVESTIGACION DE INDUSTRIAS CARNICAS DEL PRINCIPADO DE ASTURIAS (ASINCAR) established in POLIGONO LA BARREDA TL4 PARCELA 1 NORENA 33180, Spain
11. ALCE NERO SPA (ALNE) established in VIA HENRY FORD 2/A CASTEL SAN PIETRO TERME 40024, Italy
12. DIAMANTIS MASOUTIS AE SUPER MARKET (MASOU) established in 14KM THESSALONIKIS-VASSILIKON THERMI 57001, Greece
13. ELLINIKA GALAKTOKOMEIA ANONYMI ETAIREIA (OLYMPOS) established in 5 KM E.O. TRIKALON-PYLIS TRIKALA 41000, Greece
14. WISEFOUR INNOVATION AND DEVELOPMENTORGANISATION LTD (WISE4) established in THERMOPYLON 70 NICOSIA-STROVOLOS 2007, Cyprus
15. CONFEDERAZIONE ITALIANA AGRICOLTORI REGIONALE UMBRIA (CIAUM) established in VIA MARIO ANGELONI 1 PERUGIA 06125, Italy
16. BIOTECHNICON PODUZETNICKI CENTAR DOO (BIOT) established in HRVATSKIH ISELJENIKA 30 SPLIT 21000, Croatia
17. CONSEJERIA DE MEDIO RURAL Y COHESION TERRITORIAL DEL PRINCIPADO DE ASTURIAS (CMAST) established in CORONEL ARANDA N 2 OVIEDO 33005, Spain
18. EUROPEAN FOOD INFORMATION RESSOURCE AISBL (EUROFIR) established in RUE WASHINGTON 40 BRUXELLES 1050 Belgium
19. MENA GROUP (MENA) established in JOVANA RISTICA 55 NIS 18000, Serbia
20. INSTITUTE FOR FOOD TECHNOLOGY OF NOVI SAD (FINS) established in BULEVAR CARA LAZARA 1 NOVI SAD 21000, Serbia
21. RMS 001 DOO BEOGRAD - CUKARICA (RMS) established in UL. DJORDJA MILOVANOVICA 5 BEOGRAD 11250, Serbia
22. UDRUGA PROIZVODACA LICKOG KRUMPIRA (UPLK) established in SENJSKA 16
23. GOSPIC 53000, Croatia
24. ASSOCIATION OF PRODUCERS OF PRODUCTS WITH GEOGRAPHICAL INDICATION OF SERBIA ORIGINAL SRBIJA (ORIG) established in CARICE MILICE 129 FUTOG 21410, Serbia
25. Bayerisches Landesamt für Gesundheit und Lebensmittelsicherheit (LGL) established in Eggenreuther Weg 43 Erlangen 91058, Germany